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I am a New Zealand registered nurse and nutritionist (Grad Cert Sci: nutrition, Massey Univ). I am a Certified Zone Instructor, and have worked teaching Zone diet principles to hundreds of clients over the last 10 years. More recently after finding that eating Paleo food choices was the "icing on the cake" health wise, I have become a Paleo enthusiast and teacher. Follow me on twitter @juliannejtaylor

Sooo.. Coke has a campaign to address the obesity epidemic in New Zealand

New Zealand like the rest of the Western World is getting fatter and sicker, type 2 diabetes is rampant.

Coca Cola says they are going to help by providing education and sponsoring sporting activities (free coke after your run?)

Perhaps they should show this image:

coke sugar cubes

Then give us a run-down on what the clinical research says. I thought I’d help Coca Cola out by searching ‘soft drinks’ in PubMed and giving a few random study results.

Osteo arthritis: frequent consumption of soft drinks may be associated with increased OA progression in men

Aggression, suicidal toughts and anti-social behaviour: We find that higher soft drink consumption is associated with a range of undesirable behaviours: being in a physical fight, feeling sad or hopeless and having suicidal thoughts and actions. (Soft drinks, aggression and suicidal behaviour in US high school students)

Soft Drinks and weight gain: Six of 15 cross-sectional and 6 of 10 prospective cohort studies identified statistically significant associations between soft drink consumption and increased body weight (Soft drinks and weight gain: how strong is the link?)

Type 2 diabetes: Higher consumption of sugar-sweetened beverages is associated with a greater magnitude of weight gain and an increased risk for development of type 2 diabetes in women (Sugar-sweetened beverages, weight gain, and incidence of type 2 diabetes in young and middle-aged women)

Metabolic syndrome and type 2 diabetes: In addition to weight gain, higher consumption of SSBs is associated with development of metabolic syndrome and type 2 diabetes. (Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: a meta-analysis.)

Fatty liver, metabolic syndrome and diabetes: Consumption of calorie-sweetened beverages and the fructose they contain has continued to increase and may play a role in the epidemic of obesity, the metabolic syndrome and fatty liver disease (Calorie-sweetened beverages and fructose: what have we learned 10 years later.)

Increased triglycerides, a risk factor for heart disease: Here, we show that fructose also stimulates triglyceride synthesis via a purine-degrading pathway (Uric acid induces hepatic steatosis by generation of mitochondrial oxidative stress: potential role in fructose-dependent and -independent fatty liver)

Non alcoholic fatty liver disease: Full text review: Soft drinks consumption and nonalcoholic fatty liver disease

Increased muscle, liver and visceral fat: Several 10-week to 26-week randomized trials of sugar-containing soft drinks show increases in triglycerides, body weight, and visceral adipose tissue; there were also increases in muscle fat and liver fat, which might lead to non-alcoholic-fatty liver disease. Fructose and risk of cardiometabolic disease.

Fructose increases uric acid levels and gout: consumption of fructose-rich beverages is associated with an increased risk of incident gout (Fructose-rich beverages and risk of gout in women.)

Association with breast cancer: Dietary patterns and breast cancer risk among women

Association with pancreatic cancer:  Coffee, tea, and sugar-sweetened carbonated soft drink intake and pancreatic cancer risk: a pooled analysis of 14 cohort studies

Cola intake associated with lower bone mineral density in women: Intake of cola, but not of other carbonated soft drinks, is associated with low BMD in women

Strong association between cola drinking and fractures in girls: Carbonated beverages, dietary calcium, the dietary calcium/phosphorus ratio, and bone fractures in girls and boys

Increased tooth wear: Significant risk factors for parentally reported tooth wear were: consuming 2-4 cups soft drink/day (OR = 9.52) (Tooth wear and associated risk factors in a sample of Australian primary school children)

I guess that will do for starters. I think the best thing coke could do is pull itself out of the market. Other than the treat factor, there is not one thing that is positive about drinking sugar and chemicals dissolved in water.

 

 

 

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